Ideal World TV claims BNLP first with Clearpay tie up
Ideal World TV has partnered with Clearpay, known as Afterpay outside the UK and Europe, on a buy now pay later service.
It is the first TV shopping channel in the UK to offer Clearpay, allowing customers to pay for their purchases in four instalments over six weeks.
Rich Bayer, Clearpay’s UK Country Manager, says: “We’re delighted to partner with Ideal World.”
“Nearly two thirds of our customers are Millennials and Gen Z, and we know that these generations use our product because it is a flexible budgeting tool that helps them to purchase what they need, whether that’s online, in-store or now, via TV shopping.”
“In 2021, our customers saved up to £28 million in credit card fees by making purchases with Clearpay, and our inbuilt protections mean Ideal World TV customers can use Clearpay safe in the knowledge that they cannot build up revolving debt that comes with credit card payments.”
Hamish Morjaria, CEO at Ideal World TV, comments: "We are always looking to enhance the shopping experience for our customers, and we know that they value being able to split payments for their purchases.”
“With its 4.8 out of 5 Trustpilot score and a clear focus on putting the customer first, Clearpay was the obvious partner for us. We’re excited about the opportunities the partnership will bring both in terms of offering value to our customers and reaching a broader customer base.”
Within the partnership, Clearpay will have advertising slots on the Ideal World channel and within its programme when it airs on ITV.
