Showcase Cinemas sends Sox toy into space to mark release of Lightyear film
A toy version of Buzz Lightyear’s robot cat, Sox, has been sent to infinity and beyond by Showcase Cinemas.
The publicity stunt celebrated the release of the new Disney and Pixar film Lightyear, the origin story of Buzz Lightyear, the hero that inspired the infamous toy from the Toy Story franchise.
In the film, Sox acts as Buzz’s dutiful robot companion, easing his emotional transition after his time away on space missions.
The aforementioned toy was launched from Sheffield’s Peak District, travelling at speeds of around 250mph and ascending beyond the earth’s atmosphere and into outer space.
Following the flight, Sox parachuted back down to earth and landed in Spalding, Lincolnshire.
Lightyear, which is now showing at Showcase and other cinemas across the UK, follows Buzz Lightyear after he is marooned on a hostile planet 4.2 million light-years from earth.
As Buzz, accompanied by Sox, attempts to find a way back home, matters are complicated with the arrival of his nemesis Zurg.
Mark Barlow, UK General Manager of Showcase Cinemas, says: “The new Lightyear film promises to be a favourite this year, following the iconic character that has become much loved by families across the world.”
“To celebrate this, we wanted to do something ‘out of this world’, so what better way than sending the toy version of Sox to infinity and beyond?”
“We can’t wait to welcome visitors to our cinemas to see one of our favourite animated characters of all time back on the big screen, in his very own origin story.”
The space travelling toy is now available to be won by members of the public.
All you have to do to enter is visit the Showcase Cinemas UK Facebook page, find the Sox competition post and tag your sidekick in the comments.
