Roku and Walmart bring commerce to TV ads

Roku has announced a TV shopping partnership with Walmart.

The two companies are working "to make TV streaming the next e-commerce shopping destination" and have inked a deal that will make Walmart the exclusive retailer allowing streaming viewers to purchase products fulfilled by the company and directly on Roku's platform.

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” says William White, Chief Marketing Officer, Walmart.

“No one has cracked the code around video shoppability. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”

Viewers press “OK” with the remote on a shoppable ad and proceed to checkout with their payment details pre-populated from Roku Pay.

From there, tapping “OK” on the Walmart checkout page places the order. A Walmart purchase confirmation is then emailed with shipping, return, and support information.

“We’re making shopping on TV as easy as it is on social,” says Peter Hamilton, Head of TV Commerce, Roku.

“For years, streamers have purchased new Roku devices and signed up for millions of subscriptions with their Roku remote. Streaming commerce brings that same ease and convenience to marketers and shoppers.”

Roku will use its OneView technology to "activate and measure" the shippable advertisements.

TV shoppingStaff WriterRoku, Walmart, TV shopping, Omnichannel retail, E-commerceComment