Ikea Kreativ AI powered experience enables "lifelike" room designs
Ingka Group, the largest Ikea retailer, has launched a new artificial intelligence driven digital home design experience, Ikea Kreativ.
This offers customers a “lifelike, fully integrated way” to design and visualise their own living spaces, via their computers and smartphones.
Ikea Kreativ taps the latest developments in spatial computing, machine learning and 3D mixed reality technologies.
Its core technology was developed by Silicon Valley AI specialists, Geomagical Labs, which Ingka Group acquired in April 2020.
Customers can explore Ikea products, combinations, and design ideas in a gallery of more than 50 3D showrooms, available from the new Design page of Ikea.com.
They can browse the retailer’s catalogue, and try out products in lifelike spatial settings – quickly swapping, moving, rotating, stacking, and hanging products to select the right options for them.
Through the Ikea Kreativ Scene Scanner, built into the Ikea app, customers can create editable and lifelike 3D replicas of their own spaces, which they can edit and design with Ikea products.
They can take a series of photographs of their room, which are automatically processed and assembled into a wide angle, interactive replica of the space, with accurate dimensions and perspective.
It’s possible to ‘erase’ existing furniture from the scene, position new Ikea furnishings, rapidly swap through alternatives, and fully design the room.
Once customers have designed their perfect room, they can add products to their cart, save their design ideas to their account for later, and ideas with family and friends.
And because virtual rooms are stored in the cloud, they can be designed from anywhere. Customers can also bring their room to stores using the Ikea mobile app.
Parag Parekh, Co-acting Chief Digital Officer at Ingka Group, says: “We’re passionate about helping people create a better life at home, and we continuously look to add value to our customers’ experience, both on and offline.”
“Through the innovative, intuitive technology of Geomagical Labs and simple digital experience, we believe Ikea Kreativ will break down barriers to shopping for home furnishing, empowering people to go from inspiration to reality and design their perfect home.”
