Revolution Beauty launches mobile apps on poq platform

Revolution Beauty has launched native Android and iOS apps, using poq’s MACH Alliance certified, headless Salesforce Native App Platform.

The brand predominantly sells through third-party retailers, but is now looking to expand its reach with direct customer engagement through mobile apps.

These will include personalised recommendations, a loyalty programme powered by Yotpo and the ability to communicate 1:1 with their members.

Revolution Beauty's Sally Minto comments: "Our long term strategy is to be a challenger to the legacy players in the beauty space. App is a natural channel for us to connect with the community that loves our brand and offer them a Revolution experience that they can't get in a retailer."

She adds: “Partnering with poq was an obvious choice for us. As a Salesforce Commerce Cloud user, their AppExchange app integrated with our tech stack seamlessly. That coupled with their experience has ensured we received a fast launch to market and an exciting app proposition for our customers."

Jay Johnston, Chief Executive Officer, poq, says: "We are delighted to add Revolution Beauty to our growing roster of platform users in the cosmetic and skincare industry.”

“They are a brand that is loved by their customers and continue to grow at a rapid rate globally. We look forward to supporting them through their expansion journey with our highly scalable and extensible app platform."

Mobile retailStaff WriterRevolution Beauty, poq, Mobile retail, Mobile apps, Mobile commerce, MACH Alliance, Salesforce, YotpoComment