Dutch supermarket chain PLUS places ESLs orders with Pricer

Pricer has received an order of approximately 90 MSEK from the Dutch co-operative supermarket chain PLUS to equip 128 additional stores, previously under the Coop banner, with electronic shelf labels.

The roll-out is planned to start during Q1 2023 with the initial delivery scheduled for November and consecutive deliveries in March 2023.

PLUS previously announced a merger with Coop in the Netherlands. The new business operates under the name PLUS. In total Coop brought some 300 stores into the merged company, which now has approximately 550.

Two years ago, PLUS made the decision to roll out Pricer’s electronic shelf label platform to all of its stores.

The solution is based on Pricer’s cloud-based platform, Pricer Plaza, which together with SmartTag Power labels boosts the efficiency of several in-store processes in the whole chain.

Following the implementation of Pricer in all PLUS stores, PLUS started the installation of Pricer’s solution in 80 of the Coop stores. The current order is for the second phase of deployment.

“We have entered a long-term partnership with Pricer in order to have a reliable and robust solution for in-store efficiency,” says Duncan Hoy, CEO at PLUS.

“We value the future-proof platform that enables in-store processes, such as picking of online orders, optimising the processes for inventory and stock management, and efficient price management.”

“We are very proud of this renewed trust from PLUS and their confidence in our reliable in-store communication solution.” says Magnus Larsson, acting CEO at Pricer.

ESLsStaff WriterPricer, PLUS Retail, Stores, ESLs, Electronic Shelf Labels, Holland, Supermarkets, CoopComment