Mercaux and commercetools agree Universal Baskets partnership
Mercaux and commercetools have announced a partnership based around the principle of being able to create, take and checkout Universal Baskets.
That is, baskets that can be created in one online or offline channel, saved to a customer’s digital profile and accessed in another online or offline channel to continue shopping, before checking out using any payment method.
The tie up is made possible by both companies facilitating decomposed architectures, making, they say, “integration for new customers quick and easy through API connectors”.
The announcement comes shortly after Mercaux’s acceptance into the MACH Alliance, of which commercetools is a founding member (MACH standing for Microservice-based, API-first, Cloud-native and Headless).
Christopher Holley, Global Director, ISV Partnerships at commercetools, says: “It is fantastic to find a partner with a similar ethos to our own who is creatively blending the instore and online checkout experience.”
“Mercaux’s mission to bring agile and flexible solutions to the market that retailers can deploy quickly and easily to react to changing customer demands and new service models greatly aligns with our thinking at commercetools.”
“Through this partnership, we will leverage their expertise in providing exemplary retail experiences, and focus on bringing the best of digital in-store, and vice versa.”
Mercaux Co-Founder and CEO Olga Kotsur comments: “We are excited to be working closely with a fellow composable leader in the retail space.”
“Our joint principles provide the right backdrop for the launch of Universal Baskets, bringing a much needed opportunity for greater customer journey transparency to retailers, and an improved shopping experience to customers.”
