Joanna Peña-Bickley takes on key Uber Eats/Delivery role

Uber Technologies has hired Joanna Peña-Bickley as Director, Product Design, Uber Eats/Delivery. 

Peña-Bickley will lead the vision and customer experience design for the Delivery organisation which includes the Uber Eats app, Consumer, Membership, Grocery, New Verticals, Merchants, Direct and Advertising experiences. 

Her track record includes designing Alexa devices and experiences at Amazon, building intelligent mobility platforms for General Motors and autonomous delivery robots with the Design Corps.

Peña-Bickley says: “There’s never been a more exciting time to innovate at Uber.”

“Joining a dynamic team of go-getters who are relentlessly focused on intelligently powering the movement of people, goods and services around the world is exhilarating. I love that our teams hyper focused on accelerating our Get Anything strategy to profitably grow our services with operational excellence.”

She adds: "From the time I was a little girl I have imagined, experimented and reinvented the way people, goods and services move across the planet.”

“Amidst the great global reset and the nascent stages of another industrial revolution, mobility of people, goods and services has taken centre stage.”

“Autonomous driving, connectivity, the electrification of vehicles, and shared mobility solutions (ACES) stand to help communities become greener, more pedestrian friendly, and less dependent on private transportation and more connected to localised supply chains and merchants.”

“As our global economy makes these evolutionary shifts, Uber continues lead this innovation."

She concludes: "As a customer, I've experienced Uber as a company that powers social, economic and physical movement.”

“This mission naturally unites my passion and purpose to design a more inclusive future. Leading the design of our Get Anything growth into grocery, pharmacy, alcohol and flowers gives us an opportunity to perpetually deliver magical customer experiences.”

“Features like voice ordering, Uber Eats at Stadiums and autonomous delivery are just a few examples of how my team is pioneering smart mobility.”

“The Uber Technologies sandbox is the perfect place to invent spell-binding features and human experiences that are indistinguishable from magic.”