Philip Kingsley taps Klevu e-commerce technology for US push
Klevu, a provider of artificial intelligence powered search and discovery technology for e-commerce sites, has added Philip Kingsley to its roster of beauty and skincare brand clients.
Since integrating Klevu’s Discovery Suite in December, Philip Kingsley’s US e-commerce site conversion has increase by 41%.
It has also realised a 84% increase in search led transactions, with revenue generated from search-based queries up 106%. Moreover, visits using site search have seen a 95% decrease in bounce rates.
“We enable Philip Kingsley’s consumers to find the products they are searching for quickly and efficiently,” says Dan Griffin, Head of Partnerships at Klevu.
“Klevu uses Natural Language Processing (NLP) which allows e-commerce sites to “understand” shoppers’ intent by mirroring the way humans speak more accurately.”
“Visual and voice search capabilities are additional ways that we help improve the customer’s ability to find exactly the right product.”
“Today the Philip Kingsley US e-commerce site offers our consumers a much more enjoyable experience thanks to Klevu,” says Lauren Duncan, E-commerce Manager at Philip Kingsley.
“Sometimes finding the right product can be tricky. Customers may remember the name of an influencer who uses our product, but not know which product they should be searching for.”
“Or they may recall that the packaging on their product was yellow but aren’t sure of the name of the product itself. Now our search functionality we can visually represent the product from within the search function, vastly improving the customer journey.”
Philip Kingsley plans to activate Klevu’s voice search, which it says will be important to its younger, tech savvy consumers.
It will also make its onsite editorial content discoverable via the search function.
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