Chipotle gives away free crypto with Buy The Dip game

Chipotle is launching a new interactive game called Buy The Dip that engages people in a stock market simulation to ‘buy the dip’ at its lowest point and gives away a total of $200,000 in free crypto.

You have to be part of the company’s loyalty programme to play.

Winners will get free cryptocurrency in the form of Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin.

Promo codes  will also be on offer for 1-cent guac and 1-cent Queso Blanco through to 31st July (National Avocado Day).

It’s possible to access the game by clicking here. The game will be open from 10am PT to 6pm PT each day through to Sunday, 31st July.

Chipotle now accepts digital currency, including cryptocurrency, across the US through a partnership with Flexa. Customers can use 98 different digital currencies to pay for their food at Chipotle using a Flexa enabled app.

The brand first entered the crypto space in April 2021 when it became the first US restaurant brand to launch a giveaway through its “Burritos or Bitcoin” promotion, which dished out $100,000 in Bitcoin to celebrate National Burrito Day.

“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” says Chris Brandt, Chief Marketing Officer.

“We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.’”