Paramount+ set to be bundled with Walmart+ offering
Walmart+ will soon be available for members with a Paramount+ Essential subscription at no extra cost.
This starts in September.
Walmart+ costs $98 a year or $12.95 a month.
In the US, Paramount+ Essential clocks in at $4.99/month.
The move by Walmart is intended to make its service, which launched in September 2020, more competitive with Amazon Prime.
Walmart does not disclose the number of Walmart+ members.
According to a Morgan Stanley survey in May, there are around 16 million members compared with about 15 million in November 2021.
“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” says Chris Cracchiolo, Senior Vice President and General Manager at Walmart+.
“With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too.”
“85% of US households use streaming services1 and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what comes next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount's beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores," says Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming.
“Now, pairing Walmart’s expansive reach across the country with Paramount+'s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the full breadth of Paramount+ programming.”
