Victoria’s Secret set to stream The Tour fashion show and documentary special on Prime Video

Victoria’s Secret & Co. reports that The Victoria’s Secret World Tour will be available to stream on Prime Video on 26th September.

Part fashion event, part documentary, this celebrates the mission of Victoria’s Secret – to uplift and champion women around the world.

It will take Prime Video viewers on a journey through the creation of The Tour, with behind the scenes footage and intimate stories of the VS20 – a group of 20 creatives who will conceive four fashion curations from the cities of Bogota, Lagos, London and Tokyo, alongside custom Victoria's Secret designs.

"We are delighted to continue to expand our relationship with Amazon," says Greg Unis, Brand President at Victoria’s Secret and PINK.

"This collaboration creates an unparalleled viewing experience, bringing the magic of The Tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers."

Following the release of The Tour on 26th September, customers will be able to shop a tour inspired collection on VictoriasSecret.com and receive fast, free Prime delivery when shopping in the Victoria’s Secret Amazon storefront.

Viewers in more than 50 countries, including the United States, Australia, Canada, United Kingdom, Ireland, Netherlands, New Zealand, Singapore, and across Latin America, will be able to participate.

“We’re always inventing new ways to inspire our customers through unique shopping experiences,” said Muge Erdirik Dogan, President at Amazon Fashion.

“After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film inspired collection this fall.”