7-Eleven debuts online merch shop as it becomes ‘more than just a convenience store’

7-Eleven has launched 7Collection, an online merchandise shop.

This features exclusive apparel and accessories inspired by 7-Eleven and its products, like Big Gulp and Slupee drinks.

The retailer is debuting two specialty merchandise offers alongside the launch.

The Cars of 7-Eleven collection is an ode to the brand's car loving fans and the #CarsOf7ELEVEn hashtag,.

This features trucker hats, car decals and coffee scented air fresheners first debuted in the Model 711, a 7-Eleven branded 2021 Ford Mustang

The Slurpee collection is a “celebration of the iconic, internationally recognised frozen beverage that has captivated 7-Eleven fans for over 55 years”.

It encompasses both retro and modern Slurpee drink apparel, accessories and collectibles.

"Over the past 95 years, 7-Eleven has become more than just a convenience store. It's a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers – and an essential staple in our customers' lives," says Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing Officer.

"We hope this swag serves as another reminder to our customers that we're always here to help make their day a little more awesome."

Online retailStaff Writer7-Eleven, Online retail, Omnichannel retail, Convenience stores, 7CollectionComment