7-Eleven debuts online merch shop as it becomes ‘more than just a convenience store’
7-Eleven has launched 7Collection, an online merchandise shop.
This features exclusive apparel and accessories inspired by 7-Eleven and its products, like Big Gulp and Slupee drinks.
The retailer is debuting two specialty merchandise offers alongside the launch.
The Cars of 7-Eleven collection is an ode to the brand's car loving fans and the #CarsOf7ELEVEn hashtag,.
This features trucker hats, car decals and coffee scented air fresheners first debuted in the Model 711, a 7-Eleven branded 2021 Ford Mustang
The Slurpee collection is a “celebration of the iconic, internationally recognised frozen beverage that has captivated 7-Eleven fans for over 55 years”.
It encompasses both retro and modern Slurpee drink apparel, accessories and collectibles.
"Over the past 95 years, 7-Eleven has become more than just a convenience store. It's a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers – and an essential staple in our customers' lives," says Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing Officer.
"We hope this swag serves as another reminder to our customers that we're always here to help make their day a little more awesome."
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