Nectar360 launches new digital trading platform
Nectar360, which manages the Sainsbury’s group retail media portfolio and owns the Nectar coalition loyalty programme, has launched a new self-service offering to support its digital trading platform (DTP) aspirations.
The company previously operated via a managed service model.
Through the new self-serve DTP, Nectar360 says that brands and agencies can launch digital media campaigns quickly and effectively, providing real-time optimisation and performance reporting, closing the loop on in-store and online sales.
According to a press release: “Nectar360’s DTP provides a one stop shop solution for clients and agencies looking to win at targeted digital marketing, whilst providing strong returns on advertising spend (ROAS).”
It adds: “Through this targeting, brands can use the wealth of permissioned data collected as part of Nectar’s loyalty programme.”
“Nectar customer audiences can be easily and efficiently activated against in the self-service platform, complemented with performance insights delivered in real-time.”
The self-service platform consists of four key components.
Firstly, the Audience Builder allows the user to pick from a selection of pre-built audiences aligned to key customer segments and demographics, as well as the ability to create their own bespoke audiences to meet campaign needs.
Powered by Nectar’s first party data, these audiences are refreshed in real-time, returning counts detailing the addressable audience size.
The Campaign Builder is the engine room of the platform and enables the user to upload and edit advertising creative, which automatically activates across Meta’s social media platforms. In future this will be expanded to other channels including the wider web (display and video).
Real-time optimisation is available once the campaign is live through its Campaign Optimiser module.
Here, brands can amend campaigns according to real time metrics that cover a variety of measures including live sales data from both online and instore transactions.
Finally, in the Insights tab, performance data from campaigns can be easily accessed. These reports can be exported to allow easy viewing of the data alongside any other performance marketing campaigns.
Amir Rasekh, Director at Nectar360, says: “Our digital trading platform is at the heart of Nectar360’s ambitions to be a frontrunner in digital marketing and retail media.”
“We know that our proprietary and easy-to-use platform is just what our brands and agencies have been asking for.”
“Following a successful trial, we are confident that we have built a market leading product that will meet the needs of our FMCG clients, their agencies, and in future our general merchandise clients and Nectar coalition partners.”
