Bazaarvoice appoints Colin Bodell as Chief Technology Officer
User generated content specialist Bazaarvoice has named Colin Bodell as Chief Technology Officer (CTO).
Bodell has more than 25 years of experience in the technology industry.
Prior to joining Bazaarvoice, he was a Vice President of Engineering at Shopify.
Before that, he served as CTO at multiple organisations, including Groupon, American Eagle Outfitters, and Time. He also held several VP positions at Amazon over his eight year tenure.
“Colin’s transformational thought leadership and retail and technology expertise will be integral in delivering our mission at Bazaarvoice of making shopping radically transparent,” says Keith Nealon, Bazaarvoice CEO.
“In today’s consumer-to-consumer economy, user generated content is more needed than ever, and the breadth and depth of expertise Colin brings, specifically in the commerce space, will help drive success for our clients while making our products and services more accessible.”
“As a former customer of their products and services, it’s clear to me that the market potential of Bazaarvoice is huge,” says Bodell.
“E-commerce purchase decisions are fundamentally made based on experiential feedback – peer-to-peer reviews, ratings and recommendations. These come directly from real users, and are verified as authentic and trustworthy.”
“The company has a huge data set of user generated content, and we’re only scratching the surface of possibilities. Today, commerce is controlled by the consumer, and having the voice of the consumer at your fingertips like Bazaarvoice does, is invaluable.”
