Instagram for business : three proven ways to grow your customers

Every entrepreneur or brand representative has an idea of how much effort and time it takes to expand the clients base and increase the company's revenue.

If your company has been around for a long time, then you probably remember the times when it was necessary to use leaflets and organise an advertising campaign on radio or television.

This process took a lot of time, effort and cost a lot of money. Fortunately, the situation has changed now. In order for the company to grow, it is necessary to have a professional Instagram page and use effective ways to attract followers.

The promotion of a business account is different from the usual one. For example, the use of thematic hashtags will not give the desired result due to high competition.

Therefore, experienced promotion specialists at the initial stage suggest that businessmen seek outside help from companies and buy Instagram followers. In this case, the account looks more presentable and inspires confidence.

But that's not the only thing you need to know about attracting more new customers. We will tell you about this and other methods in the article. 

Targeted advertising. In 2015, the developers of the site presented the opportunity to create and publish ads to the general public, which will be shown only to those people who are initially interested in the offer.

It has become one of the main tools used not only by entrepreneurs, but also by influential people. What is the advantage of targeting? You set up a campaign yourself, you can track the cost of each new subs and plan a budget for several weeks ahead.

In order to discover the maximum possibilities and have access to many tools, we recommend creating a business page on Facebook and linking it to your account. In this case, a personal account will be available to you, with which you can choose the appropriate criteria.

To do this, you need to know your audience: gender, age, place and interests. If you are not sure that you can handle this on your own, delegate the responsibilities to a good targetologist who will help you create an effective advertising campaign.

Paid services. Targeted ads are not the only option that entrepreneurs who want to become more confident and visible in the media sphere spend money on.

Before proceeding to organic methods of promotion, many of them turn to third-party support to companies that offer to buy real Instagram followers.

Why? The number of subscribers is an indicator of the success and popularity of an account. The higher this number, the higher the probability that users who visit the page will click on the "follow" button. They use this indicator to assess how much they can trust your company.

But that's not all - if you use a high quality service, the activity on the page will grow rapidly.

Before making a purchase, make sure that you have chosen a trusted company and get accounts of real people, not bots or fakes. Study the information on the website and ask your questions to the manager in the chat in order to use a quality service and not spend money in vain.

Reels. In addition to paid services, you can use a free way in your strategy - short videos that will help you become more visible on the site. The ability to publish videos in a separate category appeared last year and it turned the perception of instagram  upside down.

Now it's not just a square photo sharing app. The algorithms of the network are configured in such a way that the recommendations include authors who publish Reels. This is a great opportunity for your business to advertise a product or service.

Create a story, come up with an image and show your products. It is important that it is not a direct advertisement, but looks organic. Don't you have any ideas? Study the accounts of competitors and see which stories received a great response from the audience.

That's it! Now, knowing which methods of promotion are effective this year, you will be able to quickly and easily expand your customer base and take your business to a new level. Good luck!