Puma Group hires Ian Kennedy as Global Head of Digital Experience, E-Commerce

Ian Kennedy has started a new position as Global Head of Digital Experience, E-Commerce at Puma Group.

He joins from Chelsea Football Club, where he served as Head of Digital.

10KTF

In June, Puma entered New Tokyo, the virtual city 10KTF calls home.

The shop is known for its streetwear offerings and is owned by Wagmi-san, a digital artisan whose collections and NFT community recently welcomed the sports brand.

News of the partnership was shared at an event hosted by 10KTF in New York.

This was one of many hosted during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other Web3 enthusiasts.

The official announcement confirmed weeks of speculation after Puma tweeted a video previewing the new release of a classic sneaker. Camouflaged in the video was a frame with the shop’s logo and Wagmi-san at his storefront.

"A new visitor is making their way to New Tokyo." @puma pic.twitter.com/LV8g7ruonY
— Wagmi-san (@10KTFshop) June 24, 2022

“We value the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, Chief Brand Officer at Puma. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.

Wagmi-san commented: “Thanks to the rise of our 10KTF community and the like-minded craftspeople at Puma, a long held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo.”

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