On taps Trove tech for Onward circular economy programme
Performance sportswear brand On has announced the launch of Onward, a resale site and online trade-in programme powered by Trove.
Consumers will be able to shop and trade in pre-owned On footwear, with the initiative expanding to include apparel in the near future.
“On is revolutionising the running experience with its sustainability focused, high-performance designs, and as a global leader with a highly engaged worldwide community, the brand is uniquely positioned to help tackle environmental challenges,” says Gayle Tait, CEO at Trove.
“We are proud to power the Onward programme to offer a convenient way for customers to trade in and shop for preloved On gear and to support the brand’s efforts to build a fully circular product lifecycle.”
“We remain dedicated to making high-quality products that push the bounds of innovation, challenging limits that previously existed in the footwear industry. With the launch of Onward, we are giving our customers more access to groundbreaking products, while giving our products an extended lifespan at the same standard of quality,” says Caspar Coppetti, Co-Founder, On.
“Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.”
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