Lululemon, Patagonia and REI deploy Trove recommerce operating system

Trove reports that its technology is now present in 700 bricks and mortar stores in the USA.

Arc’teryx, Eileen Fisher, Levi’s, Lululemon, Patagonia and REI are among the companies now offering their customers a convenient way to trade in items at stores.

“The recommerce market continues to be one of the fastest growing retail segments, propelled by consumers’ desire for more sustainable and affordable shopping options,” says Gayle Tait, CEO at Trove.

“In-store trade-in programmes enable brands to deepen their relationships with customers in real time and drive significant loyalty and lifetime value over the longer term.”

“We’re extremely proud to support our growing roster of brand partners as they scale their recommerce operations through convenient in-store trade-in and extend the lifecycle of their products.”

The company has grown its client roster by more than a third year over year and both Lululemon and REI have expanded their in-store resale programme in partnership with Trove in 2022.

Lululemon piloted its in-store trade-in programme in California and Texas before expanding it to more than 390 stores nationwide in April this year.

REI has stated that its recommerce business grew by 86% year over year in 2021, and Trove now powers in-store trade-in at more than 170 REI stores nationwide.

Green retailStaff WriterTrove, Lululemon, Patagonia, REI, US retail, Stores, Bricks and mortar retail, Recommerce technology, Green retail, SustainabilityComment