Lessons in brand awareness from online casinos

Brand awareness is a term used to describe the familiarity consumers have with the aim and mission of a company. It is vital to get it right as potential customers are more likely to do business with a brand they know and trust.

Yet as a new business, brand awareness takes time and effort to build. One industry that has used numerous tactics to successfully develop this is iGaming. Below, we look at how online casinos can teach you to build brand awareness. 

Get your branding right

Some products already have certain cues that you may have incorporated into your existing branding if you have done it correctly. For example, when you think of a roulette wheel, black and red are the immediate colours that spring to mind.

This makes sense, as they are the numbers the game is based on, often seen with the cool green hue of the felt table behind. This colour scheme radiates into the rest of the casino, bringing up images of table games and Vegas hotspots.

When you play online roulette at Paddy Power, this green is already used in their logo, while black and red are often used in the branding for different titles.

Thus, the colour scheme is already working to build familiarity in the mind of their customers. It links all their offerings in one recognisable colour, which even works in their other verticals by conjuring images of turf and sports. 

Depending on the vertical you work in, your product may already have certain colours associated with it. If you are dealing with natural products, then greens and yellows will spring to mind. Others are harder to pinpoint but do your research and you will produce ones that link it all together.

Once you have these colours, then you can look at other elements including fonts and layouts, all of which should point back to your services and provisions. Look at how McDonald's has built all this over time, making its golden arches logo one of the most recognisable brands ever. 

Go Beyond the Product

Another way to build brand awareness is to go beyond the product you provide. Most online casinos will do this in the form of guides and advice content.

It may be done with the creation of videos on how to play roulette, or different strategies and bankroll management tactics. Not only are they providing the product, but they are also giving education and help to those who use it. 

Supermarkets such as Walmart do this when they create recipes that use their products. Clothes retailers create videos and blogs on the season's fashions. Even if you provide a service, you can start to make podcasts about the industry you are in.

All these tactics not only give more value but position you as an authority. After some time, you may even be the most respected brand in the field. 

Contribute

Another way to build brand awareness is to contribute to communities. These can take many different shapes and forms. Communities may include people in a geographic area, or they may be linked by certain interests and hobbies. 

There are many ways the iGaming industry has done this. Many online casinos actively fund research into gambling.

Not only this, but you will find many of them sponsor a wide range of activities, from small community projects to major sporting events. In this way, they contribute to different communities in varied sectors. 

All these will take time to bring results, but they will be worth it. Set a period and work on these slowly, building your brand over time.