Asia Jewellers embarks on store expansion in Bahrain and announces Cegid Retail technology deployment

Cegid, a specialist in cloud management solutions for the finance (treasury, tax, ERP), human resources (payroll, talent management), accountancy, retail and entrepreneurship sectors, has been chosen by Asia Jewellers to support its store expansion in Bahrain.

Based in Bahrain, Asia Jewellers is the official retailer for over 60 luxury brands which include Cartier, Bottega Veneta, and Van Cleef & Arpels.

It had previously been using another system to manage its retail operations but sought a more user-friendly, streamlined solution that provided superior reporting capabilities.  

Following research into the innovative technology tools used by other luxury retailers, Cegid was the name that kept coming up.

CEO Sofiane Naceri says: “A review of the retailers employing Cegid reveals an array of prominent entities. The rationale becomes clear upon examining the software’s quality, the support extended by Cegid as a company and the superior reporting it facilitates.”

Cegid Retail, a PoS and unified commerce platform, is currently deployed in all of its boutiques and will also be rolled-out in five new stores that Asia Jewellers plans to open in 2024.

Most recently Cegid helped support the marketing and store teams at Asia Jewellers for its Valentine’s Day campaigns.

Naceri comments: “The Valentine’s period is synonymous with gifting, with a significant portion of expenditure directed towards entry level priced gifts. Cegid empowers our sales personnel to navigate our inventory and filter results, presenting all viable options to the customer, thus ensuring the success of our Valentine’s promotions.”

“It also enables us to tailor our promotions to individual customers based on their shopping history, showcasing the most suitable products for them. Cegid forms the cornerstone of our strategic framework.”

Another advantage lies in inventory management and the availability of data. Naceri adds: “The business intelligence provided by a tool like Cegid is indispensable.”

“As CEO, it’s crucial for me to join a conference call and have immediate access to a live dashboard, irrespective of my location – be it at home, travelling, or in the office.”

“Our previous reports were rather generic, but now we have access to precise data that informs our decision-making. For retailers yet to adopt Cegid, it’s worth considering a transition.” 

“We’re thrilled to have Asia Jewellers join our long and ever growing list of esteemed retailers,” says Driss Iziki, MEA Director at Cegid.

“Technology like Cegid Retail creates a competitive difference and helps retailers to deliver the customer experience expected of a luxury brand while also providing tools that increase efficiency and profitability.”