I'm Batman! Wayne Enterprises Experience shoppable retail theatre event and digital marketplace goes live

Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have announced what is pitched as a first of its kind, collaborative luxury brand ecosystem that immerses customers in a shoppable, story driven experience supported by an exclusive digital marketplace.

The concept, in which the top brands in their verticals are curated within digital and theatrical environments inspired by film and pop cultural IP, is launching with the Wayne Enterprises Experience.

Consumers are brought into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted story that plays out live in a secret New York City location, as well as online through a companion site: BruceWayneX.com.

Products, including many limited editions and capsule collections created only for the Wayne Enterprises Experience, are inspired by and immersed in the world of Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, watercraft, residences etc etc.

A live experience takes guests on a narrative, actor guided tour of a luxurious, secret, seven-story Manhattan safehouse owned by Bruce Wayne.

Alfred Pennyworth, and Lucius Fox perform a scripted, interactive story that includes guest participation to bring the space and the featured products to life, and everything guests see can be loaded into a digital cart and shopped via the site.

All products within the experience itself are curated by Relevance International, who will manage the live experience and oversee invites to VIP guests alongside brand sponsors. 

Sponsor brands of the Wayne Enterprises Experience include Automobili Pininfarina electric hypercars, McIntosh soundsystems, T3mp3st electric watercraft, Alpange pianos, ARMA Instruments secure communications technology, Baxter furniture, Thomas James clocks, Abyss headphones, Hi Power Cycles electric bicycles, Kross Studio watches, art by Karen Atta art, and luxury real estate listed through Luxury Portfolio International.

“Welcoming fans into the bespoke world of Bruce Wayne through the Wayne Enterprises Experience is the next step in expanding our portfolio in directions that no one else can compete with,” says Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

“Exploring this new method of retail storytelling, alongside our partners and curated brands, brings our world renowned DC licenses to life for fans through captivating experiences and products.”

“We’re launching a first of its kind theatrical and digital retail concept,” says Suzanne Rosnowski, CEO and Founder at Relevance International.

“The Wayne Enterprises Experience demonstrates the power of a truly collaborative brand ecosystem. Working with iconic characters and premier luxury brands taps into personal connection and the creation of limited rarified objects that fuel the collector economy.”

The live Wayne Enterprises Experience will run from 3rd June to 10th June, while its companion site BruceWayneX.com is open now.