Online crafts retailer Hawthorn Handmade rolls out Brightpearl by Sage retail technology solutions

Hawthorn Handmade has deployed Brightpearl by Sage’s retail operating system, thus gaining access to an Inventory Planner Premium tool, Automation Engine, and a library of plug and play integrations.

The brand sells direct to consumers in the UK, the States, and Europe, via its own website, Etsy and Amazon, and is increasing its wholesale customer base with the likes of John Lewis and Waterstones.

After seeing a spike in DTC sales during the pandemic that allowed the firm to broaden its reach into international markets, Hawthorn Handmade reached a crossroads in its business journey, leading to the decision to upgrade its systems and remove the operational blockers preventing growth.

“Brightpearl gives us the opportunity to dig deep into our data and use that information to inform key business decisions and strategy as we develop our growth plan,” says Stephanie Carswell, Founder and Creative Director.

“As well as vastly improving our operations, we are excited to see the impact on sales now that we have this unique insight into the business.”

Justin Press, SVP Customer Success at Brightpearl, says: “It’s our pleasure to support a brand like Hawthorn Handmade which has grown so rapidly in recent years, becoming a favourite in its sector, both UK wide and beyond.”

“With Brightpearl supporting its goals for multi-channel growth, Hawthorn will now experience a levelling up in performance, both in operations and how it serves customers.”

“They’ll receive the in-depth insights required to really boost profitability and get to know their customers well - and with Brightpearl by Sage as the central source of truth stitching all parts of the business together, they have the platform for future success.”