Online retail specialist Salesfire appoints David Pinches as Chairman following £3.05m investment
SaaS company Salesfire has announced the appointment of David Pinches as Non Executive Chairman, following a £3.05 million investment in October.
Pinches brings with him experience as a senior executive at technology companies such as Sage, IRIS Software, FinancialForce and Causeway Technologies.
Salesfire was founded in 2017, with its tech solution enabling e-commerce retailers to grow their conversion rates.
Salesfire CEO, Rich Himsworth, says: “Appointing David as our Chairman has aligned well with Salesfire’s growth plans. His background in B2B and SaaS will help provide our team with strategy and advice when growing out the product, partnership offerings and marketing campaigns.”
Pinches comments : “As the Non Exec Chair, I plan both to operate at board level and with the operational team to guide Salesfire’s go to market strategy. I’m looking forward to actively participating in the next chapter of our growth and seeing just how far we can scale.”
Pinches was introduced to the business by Mercia following a £2 million million investment from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF), as part of an overall £3.05 million funding round.
Will Clark of Mercia says: “David’s experience in the tech sector means he is well suited for the role of Chair at Salesfire.”
“Having the right board members can make a big difference to a company’s prospects.”
“This appointment demonstrates the wider support that Mercia provides – not only in providing investment but also in putting the right support and people in place to help companies scale and grow.”
Continue reading…