AI company MeetKai partners with Charlotte Hornets to launch the NBA’s first ever virtual fan store

MeetKai and the Charlotte Hornets have announced the launch of the Hornets Virtual Fan Shop, pitched as the first virtual team store in the NBA.

Using MeetKai’s AI powered digital twin technology, this is inspired by the bricks and mortar Hornets Fan Shop at Spectrum Center located in Charlotte, North Carolina.

Accessible through a user’s mobile device or web browser, fans can enter the virtual store to view and purchase a variety of Hornets merchandise, including jerseys, T-shirts, hats and other collectibles.

Purchases will be delivered to users’ homes by the latter’s e-commerce partner, Fanatics.

“We are honoured to power the NBA’s first immersive shopping experience, allowing fans to engage with their favourite team and shop for gear in a space designed to make them feel like they’re there in person on game day," says James Kaplan, Co-Founder and CEO of MeetKai.

"We are proud to partner with the Charlotte Hornets to provide their fans with interactive experiences that connect them closer to their team."

As part of the experience, Hornets fans can turn themselves into 3D avatars to roam, shop and interact with other fans in a space designed to “replicate in-person game day energy”.

Avatars can shop as if browsing through aisles and discover products on the racks as well as virtually try on apparel and accessories before making a purchase.

“I’m thrilled about this partnership as a former basketball player myself, I’ve always been passionate about the power of sports to bring people together and innovate, in this case, into the wonders of AI and everything it has to offer for fans worldwide,” says MeetKai Co-Founder and Executive Chairwoman, Weili Dai.

“The Charlotte Hornets are industry leaders transforming the future of the NBA’s retail experience, so we’re delighted to have the opportunity to work with the team and build their presence virtually.”

“Our disruptive and cutting edge AI technology is enabling The Charlotte Hornets to offer fans convenience and immersive shopping like they’ve never seen before, furthering our mission of expanding access to our world leading AI technology products.”

“As technology continues to evolve, it’s important that we meet our fans where they are, and this is a great opportunity to enhance that connection,” says Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield.

“The Hornets Virtual Fan Shop allows fans to enjoy the gameday shopping experience from anywhere, and we’re excited to offer this innovative new opportunity.”