DIGISEQ teams with Unlimit to showcase benefits of wearable payments tech at 2023 Rugby World Cup
DIGISEQ has announced details of its partnership with Unlimit that enabled it to provide contactless prepaid key fobs and access control to people at the 2023 Rugby World Cup.
The latter’s wearable tech gave 1,000 selected staff and VIP guests of partners Capgemini, Jaguar Land Rover, and Ashari Beer more choice in how they pay, and also incorporated a balance check function.
The Rugby World Cup partnership follows its work at the 2023 UEFA Champions League Final in Turkey and the 2023 Roland Garris tennis tournament in France.
At both events, it teamed up with Mastercard to produce branded contactless key fobs with pre-loaded funds to be spent on-site, whilst providing guests with access control in the venue.
Iain Case, Solution Integration Manager, says: "We’re delighted to have showcased the limitless possibilities of our wearable technology solution with our partners at the Rugby World Cup.”
“DIGISEQ's innovative use of wearable tech is opening the gateway to countless exciting and immersive experiences for millions of sports fans, all of which are now easily accessible through wearable gadgets that effortlessly travel with them.”
“Our technology has already been embraced by financial super app, Curve, high end brands like Philippe Starck, and other significant events like the 2020 Golden Globes Awards.”
“Incentivised by several recent successful adoptions of our solution to create extraordinary fan experiences, we are starting to witness growing interest from sports clubs and venue operators, who have recognised the advantages of enabling secure contactless payments and digital ID verification via wearable gadgets."
Jovi Overo, Unlimit Director, says: “Bringing seamless payment solutions to the market is central to what we do at Unlimit. We are excited to have partnered with DIGISEQ, a forward thinking company passionate about delivering the very best products, to create a truly one of a kind experience for match day fans at this year’s Rugby World Cup through wearable tech.”
“Despite short notice, we were able to deliver the technology quickly and get it on the wrists of fans for the start of the tournament. This new activation not only simplifies the payment experience but opens new opportunities for other brands and events in the future.”
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