Four years in the making: Dyson notches up physical milestone with new Demo Store in Berlin, Germany

Dyson, which designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, heaters, hair dryers, and lights, has opened its largest store in the world.

This can be found in Berlin, Germany, and offers shoppers the chance to learn about the company’s products and try them out.

In a LinkedIn post, Matt Shapiro, Global Retail Development Director at Dyson, said: “The wait is over. Berlin we’re here! After four years in the making, Dyson’s largest store in the world is now open. It was a tremendous effort from all teams involved.”

He added: “Our Demo Stores serve as a showcase of Dyson’s latest technology where customers can learn about our machines from highly trained experts or get hands on with our innovative demo experiences.”

Lush

Lush will open a new Covent Garden store on Friday, 3rd November, after ten years away from the shopping and entertainment hub in London's West End.

This will initially open as an exclusive festive pop-up store with a retail space of 255 sqm and in spring 2024 an expansion of an additional 176 sqm will follow to include the retailer’s Lush Spa offering.

“We're thrilled to be returning to the historic market and now vibrant retail hub of Covent Garden,” says Ellen Peters, Lush UK&I Property Director.

“In keeping with the market's heritage when flowers, fruits, vegetables, roots and herbs would have been sold, we'll bring our local, handmade, products made from fresh ingredients.”

“Our new store, set in a fantastic listed building with entrances from both Long Acre and Floral Street, will give our customers the unique shopping experience that they want and deserve.”

“We're excited to accommodate our Lush Spa concept within this space and look forward to providing an oasis of calm within central London where our customers can slow down to speed up.”

“Our thanks to Picton, the landlord, who we are grateful to have entered into partnership with, as well as all agents and solicitors involved in the process.”

On the opening day, the first 100 paying customers will receive a free Lush gift and visitors are invited to make their own product between 1pm - 4pm for free The products - that are usually made by hand in the Lush factories in Poole, Dorset - are Groovy Fairy Bath Bomb and Mr Pumpkin Face Mask.

Customers will also be introduced to Lush’s latest tech invention, the Bath Bot.

A first for the brand, this is identical in size and shape to Lush’s bath bomb and features a domed convex speaker for 180 degree sound and full spectrum multidirectional lights that fill a bath and bathroom with a light show. The product is available to pre-order now.