Corona launches virtual beach hut experience powered by experiential e-commerce platform Obsess
Corona has partnered with experiential e-commerce platform Obsess to transform the beach hut previously seen in its TV ads into an immersive holiday virtual store.
This is part of its new Feliz Navi-Drip Collection with Snoop Dogg’s fashion designer Talia Coles on a limited edition, colour changing can and matching robe.
Within the virtual beach hut, customers can enter a sweepstakes for a chance to win a robe of their own, get into the holiday spirit by watching the Corona Feliz Navidad holiday ad, play a festive game to receive a discount code to purchase gear, and connect to Instacart and Drizly to order Corona online.
“I am thrilled to be collaborating with Corona on this capsule collection, applying my ‘design your life’ mantra to the beer space and holiday season,” Coles says.
“I’ve collaborated with Corona and Snoop Dogg on all of the La Vida Más Fina commercials, so it’s exciting to go a step further, extend the rules around where fashion lives and see my couture designs adorn the brand’s iconic cans.”
2023 RTIH INNOVATION AWARDS
Obsess is among the shortlisted companies at the 2023 RTIH Innovation Awards.
Along with American Girl, it is in the running for our Virtual Store of the Year gong.
Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.
The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
To book your place at this must attend event, click here.
Continue reading…