UK outdoor retailer Wisdom and Effort opts for Brightpearl by Sage retail operating system
Wisdom and Effort, which is part of the Ellis Brigham Group and operates alongside Outsiders Store, has chosen Brightpearl by Sage to automate, streamline and simplify its complex operations.
It says that it now has access to a flexible retail operating system (ROS) which features an Automation Engine, demand forecasting, and a library of plug and play integrations including to the group’s Shopify powered web stores.
Founded in 2017 by Rob Brigham and Fred Royle to fill a ‘modern outdoor’ gap in the market, Wisdom and Effort is the UK wholesale and retail team behind outdoor and lifestyle clothing brands such as Gramicci, Elmer Gloves, Chaco, KAVU and RMBLR as well as operating alongside Ellis Brigham Mountain Sports and Outsiders Store.
It selected Brightpearl by Sage to support an expansion into direct-to-consumer and distribution channels. It needed a scalable, cloud-based system that would transform order processing and inventory management, as well as provide reliable, customisable reporting across all aspects of the business, including financials.
“In the last three years we have seen exponential growth across both wholesale and retail channels,” says Co-founder Rob Brigham.
“Rather than running multiple systems and stock holdings we have used Brightpearl to enable us to run both D2C websites and stores alongside our existing wholesale business. The fact we can move seamlessly between the areas of our operation saves time and money whilst maximising our sell through.”
Brightpearl gives Wisdom & Effort the ability to properly plan its inventory to eliminate the risk of cash flow killers like excess stock and stockouts.
Many of the tedious manual workflows that slowed the business down, especially order processing, can now be automated and advanced reporting functionality will give the retail group increased visibility and control from one central hub.
Justin Press, SVP Customer Success at Brightpearl, says: “Retailers that are focused on rapid growth and expansion simply can’t afford to have operational weakness – they need a robust, agile ROS, and Brightpearl by Sage ticks every box.”
“Our world class Shopify integration means Wisdom & Sage can seamlessly connect its webstores to a central source of truth with a trusted combination of tech. Thanks to our built for retail tools, including demand forecasting and advanced reporting, Wisdom & Effort is now on the path to reaching its full potential.”
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