NorgesGruppen picks Manhattan Associates technology for growth of premium supermarket brand MENY

Norway’s largest grocery retailer, NorgesGruppen, has chosen Manhattan Active Warehouse Management to meet the expanding delivery expectations for customers of its premium supermarket brand, MENY.

The NorgesGruppen family includes household Norwegian brands such as Kiwi, Meny, Spar and Joker, covering the full range of grocery retail.

With 1,800 grocery stores, a further 900 retail convenience goods stores, plus ASKO, NorgesGruppen’s wholesale arm, which offers over 25,000 products, to 14,000 clients from an additional 13 warehouses, the organisation offers food and consumer goods to 88% of the country.

Per Ola Drøpping, CEO NorgesGruppen Data, comments: “As the online segment continued to grow, it became clear we needed to analyse our supply chain and warehouse capabilities to keep up with our customers’ expectations, both online and in-store.”

“With such an expansive network of stores, and an increasingly active online customer base, meeting our customer’s often exacting expectations is a full-time challenge.”

Vegard Kjuus, CEO at MENY, says: “As a specific response to expected e-commerce demands, we now fulfil online orders from 50 stores and are in the process of building a new e-commerce fulfilment centre, that will improve customer service across the capital, Oslo.”

“We have the greatest selection of food products in Norway delivered to our customer’s homes, and with the new facility, we will have an even greater selection, including high quality fresh produce, bakery, prepared food and hand-cut meat, fish and cheese.”

“The warehouse management solution from Manhattan is strong, and we have high expectations that it will help us meet customer’s future requirements within e-commerce,” Kjuus adds.

“Being a cloud native application, Manhattan Active Warehouse Management is aligned with the NorgesGruppen technology strategy of agility, and innovation. We have high confidence in the functional capability of Manhattan Active WM and more broadly speaking, the Manhattan Active platform’s capacity to support Meny and NorgesGruppen,” Drøpping states.

Craig Summers, Managing Director, UK, Ireland, and Nordics, says: “The geographical challenges and sophisticated buying patterns of Norwegians make fulfilling the MENY brand promise a challenge.”

“In Manhattan Active WM, Per, Vegard and their teams have a solution where innovation, agility and flexibility are built into its very DNA, making NorgesGruppen well placed to meet the needs of its customers not just today, but well into the future too.”