Redefining retail experiences: Trigo powers new Etisalat autonomous store in Dubai featuring premium electronic goods

Etisalat’s first 100% autonomous store has opened its doors, powered by Trigo and Amdocs.

This can be found in the Dubai headquarters of Etisalat by e&, a United Arab Emirates telecom provider, and allows shoppers to browse and purchase premium electronic goods.

The Emirati multinational telecommunications services Etisalat is operating in 16 countries across Asia, the Middle East, and Africa. One of the largest mobile network operators and internet hubs in the world, it also operates hundreds of stores and other points of sale.

“Our new stores will set elevated standards for retail excellence and customer satisfaction,” says Amr Khalifa, Senior Vice President of Customer Interaction & Product Development at Etisalat by e&.

“We are creating stores of the future that utilise our innovation, expertise and leadership to provide a superior shopping experience for our customers, and will serve as trailblazers in advancing the digital landscape of the UAE.”

“Our collaboration with Amdocs has been instrumental in realising this cutting-edge shopping experience, and our combined expertise results in a revolutionary retail experience that will set new industry standards,” says Trigo Co-Founder and CEO Michael Gabay.

“I consider it a milestone in our journey towards redefining retail experiences, representing our pioneering venture into the dynamic world of telecom retail.”

Visitors to the store can select their items and pay for them at any time using a specifically designed mobile app or at the exit gate. While inside the store, customers will receive real-time updates on their mobile cart as they pick up items.