Polytag and One Water team up to promote ethical hydration via GS1 Digital Link QR codes
Polytag has announced a new partnership with One Water, a UK-based ethical hydration brand, that will see its unique QR codes printed onto selected products to incentivise recycling and provide insight into the lifecycle of the brand’s packaging.
The collaboration follows Polytag’s partnerships with Ocado, Co-op and Aldi.
When consumers scan Polytag’s GS1 Digital Link QR codes, they will be taken to the One Water website, devoted to the company’s philanthropic activities, where they can learn about the brand's story.
One Water says that it chose to work with Polytag thanks to “the unparalleled benefits of the recycling tech company’s QR code technology. Polytag’s future-proof, GS1 Digital Link QR Codes provide brands with extensive analytics and ensures One Water stays ahead of changing legislation and market trends”.
While standard QR codes simply direct to a webpage, Polytag’s technology delivers numerous additional benefits to brands and retailers. Alongside the marketing opportunities, the company’s tags can be read throughout the supply chain, from PoS to recycling centre.
Ahead of extended producer responsibility (EPR) regulation - set to be fully operational by October 2025 - the QR codes create a digital product passport.
Alice Rackley, CEO at Polytag, comments: "This collaboration with One Water represents a significant milestone in leveraging technology for brand promotion while contributing to the betterment of society.”
“Through this initiative, we aim to redefine the way customers engage with brands and their stories. Our QR codes offer hyper-relevant content about the product the customer is holding, something no other QR code can do right now."
Duncan Goose, Founder at One Water, says: "We’re excited to embark on this journey with Polytag.”
“Their QR based technology enables our customers to connect with us and learn more about what we do, whilst also providing us with additional insights and opportunities to reduce our impact and future proof our brand. This partnership further reinforces our commitment to being the UK’s leading ethical hydration brand."
The following products will feature Polytag’s codes; One Water’s 500ml still and sparkling water plastic bottles, the 750ml plastic bottle with a sports cap, 330ml still and sparkling water glass bottles, and the 750ml still and sparkling water glass bottles.
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