JD.com JD Worldwide platform boosts authenticity verification services for imported merchandise
JD Worldwide, JD.com’s cross-border e-commerce platform, has announced the roll-out of enhanced authentication processes, named JD Smart Check, for imported goods.
The initiative focuses on three areas: expediting quality inspections for cosmetics, incorporating blockchain technology for comprehensive anti-counterfeiting solutions, and providing on-demand authenticity inspections for products shipped via direct mail.
JD Worldwide has implemented x-ray fluorescence analysis, developed in partnership with the Cosmetics Technology Center of China Inspection and Quarantine Science Institute, for rapid on-site assessment of cosmetics and personal care products at JD’s logistic centres.
This patented technology enables JD's team to conduct verifications within the company's extensive warehouse network, generating authenticity verification reports in a matter of minutes.
JD Worldwide also utilises serialised tracking codes, supply chain monitoring, and product inspection videos for each item.
To cater to the needs of direct mail shoppers, it now extends its product inspection services to include reports from authoritative centres.
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