Gucci notches up a China first as it launches digital flagship store on JD.com platform
Gucci has launched an official digital flagship store on Chinese e-commerce giant JD.com’s platform.
This marks the Italian luxury brand’s first crack at bringing its offering to the JD.com community.
Upon searching for Gucci within the latter’s app, users will be able to browse the likes of handbags, shoes, jewellery, watches, and accessories for men and women.
They will also have access to Gucci's online client advisor service before ordering products.
To mark Chinese Valentine's Day on 22nd August, the store will offer a selection of gifts that showcase Gucci’s craftsmanship and romantic aesthetic.
Featuring floral motifs symbolising the blossoming of love and emotions, the collection will also present a purse designed exclusively for JD.com customers wishing to celebrate the aforementioned occasion.
It will also be possible to send personalised greeting e-cards to accompany purchases.
RTIH Innovation Awards
JD.com is a member of the RTIH Innovation Awards hall of fame.
In 2019, it emerged triumphant in the Supply Chain Innovation category for the launch of what was pitched as China’s first 5G powered smart logistics park in Beijing, just ahead of Singles’ Day.
Want to join them in our hall of fame? Well, here’s your chance.
The fifth edition of the RTIH Innovation Awards is now open for entries.
The awards, sponsored by CADS, 3D Cloud by Marxent, and Goodays, celebrate global tech innovation in a fast moving omnichannel world and include a Virtual Store of the Year category.
Deadline for 2023 submissions is Friday, 27th October, with winners being revealed at an exclusive event at the Barbican in central London on Wednesday, 29th November.
RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“I’m excited to launch the fifth edition of the awards. The 2023 event will be the biggest and best yet.”
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