US retailer Sprouts Farmers Market deploys Instacart FoodStorm order management system

Sprouts Farmers Market, a specialty retailer of fresh, natural, and organic food in the United States, and Instacart have announced a new partnership to launch FoodStorm, the latter’s order management system (OMS), across all of Sprouts’ 400+ locations.

Sprouts is now accepting pre-orders for the holiday season through its website, app and in-store with FoodStorm’s OMS.

It is known for its online holiday catering options, and the addition of FoodStorm's technology makes it easier for team members to process orders for turkeys, meats, fully prepared meals, party platters and more.

“Sprouts is committed to providing a seamless customer experience across all facets of our business, and we’re thrilled to partner with our friends at Instacart to bring Foodstorm to Sprouts. This will give our customers a new and convenient way to order better-for-you meals this holiday season,” says Nick Konat President and Chief Operating Officer at Sprouts.

Instacart's FoodStorm technology now powers Sprouts’ Turkey Tracker, which lets customers see exactly where their order is in the production process. It replaces the previous system, which relied on a labour intensive process for fulfilling in-store orders.

"As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount," says Rob Hill, General Manager of FoodStorm at Instacart.

"That's why we’re committed to investing in the most innovative technology solutions that will enable grocers to expand, compete, and better meet the evolving needs of their customers. FoodStorm is designed for busy catering operations, ensuring that orders run smoothly, even during busy times like the holidays.”

“With just a few clicks, customers can order their Thanksgiving feast or holiday meals, knowing it will be conveniently prepared for pickup at their local Sprouts store and allowing them to enjoy more quality time at home with loved ones."