Everton enlists Fanatics for launch of new clothing range marking five years of equality campaign

Everton F.C. is celebrating five years of its equity and inclusion campaign, All Together Now, by launching an exclusive new clothing range, Respect, Celebrate, Empower. 

Supporters can shop the range, which has been produced in collaboration with retail partner Fanatics, online and in-store at Everton One and Everton Two. The offering includes hoodies, T-shirts, sweatshirts and joggers in various colours.

100% of the net profits from the range will be donated to the football club’s official charity Everton in the Community.

The Respect, Celebrate, Empower slogan is being introduced as part of the five-year celebrations to serve as a reminder of what All Together Now stands for - and the impact it has made across the club, Everton in the community and beyond. 

Ben Osu, Everton’s Senior Lead for Equity and Inclusion, says: “We are extremely proud of what All Together Now has achieved to date.”

“The fifth anniversary of the campaign provides the perfect opportunity to introduce the Respect, Celebrate, Empower slogan given these are three values that have long been important to the Everton family.”

“As a football club, we have made tangible progress in the years since All Together Now launched. However, as we always stress, there is still much work to be done.”

“This clothing range will allow Evertonians to join us in championing equality and making Everton a place where everyone truly feels respected, celebrated and empowered to live their best, authentic lives, raising vital funds for Everton in the Community in the process.”

Michael Taylor, Head of Marketing for Fanatics’ International Branded Division, says: “We believe in creating connections with all fans and celebrating fandom, as well as having a positive impact across our local communities, and we are thrilled to have been able to work with the team at Everton to accomplish this.” 

“The Respect, Celebrate, Empower range is the manifestation of our - and Everton’s - long-standing desire to create a product range that reflects our shared values and commitment to inclusion for all, and we can’t wait for fans to see what we’ve come up with.”  

Sue Gregory, CEO at Everton in the Community, comments: “We’re so grateful to Fanatics and the Club for choosing to donate the net profits from the new Respect, Celebrate, Empower range to Everton in the community.”

“This money will not only support the sustainability of our life-changing work and delivery across the Liverpool City Region, in line with our recently launched Trinity Project, but also enables us to continue embedding and increasing awareness of equity and inclusion across all of our programmes, among our staff and participants."