Confer With selected for L’Occitane Accelerator to implement video shopping solutions in Middle East
London-based live video shopping platform Confer With has been selected to participate in the L'Occitane Accelerator programme in Dubai, hosted by luxury retail innovation hub, Greenhouse by Chalhoub Group.
Confer With was chosen as one of four startups out of over 180 entries.
The initiative enables it to enhance omnichannel engagement and leverage personalised experiences for customers within L'Occitane retail stores.
Confer With was selected due to its ability to make data driven recommendations based on customers' online and video behaviours, using the L'Occitane e-commerce platform.
Serge Milbank, Chief Executive Officer at Confer With, says: "We're interested in the performance of live video shopping in a market that caters to luxury customers and believe the partnership with the Chalhoub Group and L'Occitane will provide a highly personalised experience for VIP customers."
Joaquin Mencia, Chief Innovation Officer at Chalhoub Group, comments: “The Greenhouse is the Chalhoub Group’s space for innovation and entrepreneurship and is continuously committed to empowering the start-up ecosystem and implementing innovative solutions for our partners.”
“The L’Occitane retail tech accelerator programme is bringing the world’s most innovative minds as we work together to enhance the region’s ever evolving and rapidly growing luxury retail sector.”
Joseph Kedemos, Managing Director at L’Occitane MENA, says: “We are very excited to kickstart our first retail tech accelerator programme in partnership with Chalhoub Group and The Greenhouse.”
“Over the next four months, these startups will showcase tailor-made proof of concepts and implement their new age retail tech solutions with L’Occitane for the first time in the Middle East, with the aim to bring new opportunities, elevate the brand’s regional presence and customer experience.”
Each of the four startups will receive mentorship, business growth advice, and resources from a taskforce within the L'Occitane MENA and Chalhoub Greenhouse team.
Their goal is to implement new retail tech solutions and develop a proof of concept to scale into the regional market.
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