Ready to roll: Pricer teams with Zollner for new electronic shelf labels facility in Germany
Swedish electronics shelf labels specialist, Pricer, has opened a new production line in Germany as it looks to increase capacity and production flexibility.
It has partnered on this with Zollner, an electronics manufacturing services (EMS) provider based in Germany.
The new production line in the latter’s facility in Untergschwandt, in Rattenberg, Bavaria, is now up and running, ready for finetuning and ramp-up period. The first deliveries are planned to be shipped end of April.
“For us, it has been very motivating to work with Zollner to realise this strategically important project. Together we have managed to overcome the difficulties due to the macroeconomic situation, and we have worked in true partnership to reach our common goals – we are happy with our choice of this solid partner,” says Jörgen Jost auf der Stroth, Vice President Operations at Pricer.
The fully automated assembly line will produce Pricer’s SmartTAG Power labels and account for a substantial increase of its total production.
It is delivered by Zollner’s automation department in cooperation with an external factory automation specialist.
“Pricer and Zollner founded their strategic partnership with the goal of making efficient realisation of the innovative digital price tag possible in Europe,” says Martin Eisenhart, Senior Vice President Business Division Electronics E3 at Zollner.
“The systematic coordination between product development and industrial engineering made a fully automated product solution possible, from the electronics all the way to the end product.”
“This milestone cleared the way for production in the target region of Europe at a competitive cost, short lead times and the best possible supply chain flexibility. We are happy to be able to accompany our customer, Pricer, into the future as a global manufacturing partner.”
“We are thrilled to be opening this much needed facility and make sure our customers get the highest quality products,” says Magnus Larsson, President and CEO at Pricer.
“We see a huge interest from leading retailers in shelf edge automation and communication solutions based on electronic shelf labels. Several of the strategically important growth markets we have identified are European, and it is extremely satisfying to be able to offer these customers increased flexibility in supply with very short lead times and lower carbon footprint.”
The facility will complement Pricer’s existing production facilities in Asia. It is set to reach full production capacity by the end of the second quarter 2023.
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