Dutch startup Bringly bags €1.5 million investment for sustainable online shipping platform

Bringly has completed a €1.5 million funding round involving new backers Eyos Capital, the Polish SpeedUp Energy Innovation and existing investors Shamrock Ventures, Ponooc and various angels.

The Dutch startup, which lays claim to two previous (undisclosed) rounds, will use the cash to expand its sustainable online shipping platform and network of carriers in Europe, add to its team and develop its software and algorithms.

Its technology makes it possible for e-commerce players to split the entire delivery process from different stock locations on the basis of different carriers.

The firm’s algorithm monitors the available capacities and performance of connected carriers and couriers in real-time. It then provides insights into the associated CO2 reduction in both the check-out of the web store and weekly reports.

“It is our mission to make the entire logistics chain more sustainable, transparent and future-proof. Based on our smart routing, allocation and split of the first, middle and last mile, every package can be delivered faster, more efficiently and in the most sustainable way,” says Rajiv Laigsingh, CEO at Bringly.

“We can claim that we ship every package in the most sustainable way possible. This can be done from both stores and central distribution centres.”

“Whether that means the last mile by bike or a consolidated delivery to a city hub, every CO2 saving within the logistics chain is one towards a better future. We are able to make the entire customer experience at web shops more sustainable and improve it.”

“Bringly is able to shake up a traditional market with its platform and software,” says Tommy Hurley, Managing Partner at Shamrock Ventures.

“It makes it possible for large retailers and e-commerce players throughout Europe to make their entire logistics – from stores, hubs and distribution centres – more sustainable by using existing transport movements more efficiently among a diverse network of different carriers with different types of vehicles.”