Obsess launches virtual store builder, enabling brands to create and customise 3D e-commerce experiences

Obsess has announced the launch of AVA by Obsess, pitched as a first of its kind, self-serve solution that enables brand teams to build and customise virtual stores themselves.

The content management system (CMS) leverages proprietary 3D editing and rendering technology that enables companies to add and place products, embed rich media content, and customise merchandising and styling in virtual stores.

“We’ve been building and optimising AVA by Obsess for two years based on data and feedback from some of our most loyal partners and we’re delighted to now officially launch the platform and empower brand teams with greater access to virtual technology,” says Neha Singh, Founder and CEO at Obsess.

“Much like Shopify revolutionised e-commerce for small businesses by providing them with traditional DIY storefront capabilities, AVA is now enabling brands to build and manage their own next-generation, immersive 3D virtual storefronts, dynamically changing merchandising, content and styling as needed throughout the year.”

Once AVA users upload a standard 3D media file into the CMS, Obsess’s patented rendering technology converts it into a proprietary, web-compatible format for large-scale 3D environments.

Brands can also integrate SKU level data and product imagery from their e-commerce stores and dynamically place products throughout the virtual store environment.

In addition, teams can quickly add clickable content hotspots to showcase immersive offerings such as in-scene videos, games, educational content, social media integrations and avatars.

All Obsess customers can access the tool as part of their annual platform subscription and can choose to use it on their own or work with their Obsess account team to manage their virtual stores.

2022 RTIH INNOVATION AWARDS

Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”