American retail technology startup Datasembly closes $16 million Series B funding round

Datasembly, a US-based provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, has secured $16 million in funding led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners and Staley Capital.

It says that the cash will enable it to scale in a capital efficient manner, bringing new tools to the market quickly.

This Series B comes almost three years after the firm raised a $10.3 million Series A led by Craft Ventures.

“Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools,” says Co-founder and CEO Ben Reich.

“While the broader funding environment has cooled, we have still been attractive to new investors because of the value and differentiated offerings we bring to the marketplace that are unavailable elsewhere.”

“CPGs and retailers need comprehensive, cost-effective, real-time pricing and product availability data,” says John Ale, General Partner at Noro-Moseley Partners.

“Datasembly provides the best-in-class solution, collecting and normalising billions of data points weekly. As its customers continue to fight inflation and weather supply chain issues, it is instrumental in empowering effective pricing, promotion and assortment decisions.”