Banner advertising: four effective uses for physical banners

Banners can be a fun and unique marketing tool for your business.

Regardless of whether you have a physical location or you are an online enterprise using physical banners as part of our marketing strategy can allow people to get eyes on your business when simply going about their day. Not only this, but it can be a cost-effective marketing method too.

Use banner printing services to create a range of banners to use in your store, for example, bus stops on buses, in train stations, on buildings in related industries or businesses (e.g. advertising therapy services in doctors' offices), or simply anywhere suitable for your many can increase repetitive exposures and reinforce your marketing message in a more understated yet effective way.

To get the most from your banner, you need to determine its message; it determines the location and what you expect to gain from the promotion. All of these will impact the success of the banner and help you improve your visibility.

This article looks at some effective uses of physical banner advertising.

Sales

Temporary banners can be instrumental in signposting people to any sales or offers you have running at the minute. More suited for in-store efforts, implementing strategically placed posters can help you to direct people to any offers or sales you have running at that time.

Ensure your banners are clear and precise and allow people to see all promotions you have running easily. 

New locations opening

Another valuable use of banner advertising is to promote the opening of a new store or location and your expansion. You can place these in the local community and include all the information people need, including opening times and dates, address and what they can expect from your business.

Place them close to your existing location if you have one and around your new site in busy areas, if possible, so more eyes land on them. 

Increase footfall

If you have a premises that relies heavily on footfall, then you can use well-placed banners to help you increase footfall for your store. These can be used on the sides of buildings that allow for banner advertising, phone boxes, in-street advertising and more to direct people where you want them.

Look around your local town centre, for example, leading people to your location. A company that does this efficiently is Mcdonald's, which uses window stickers and banners to show people where they are.

Take notice of this and implement a similar strategy. Make sure to include an easy-to-follow map and directions along with arrows pointing people in the right direction. 

Event sponsorship

Lastly, a highly effective use of banners is to use them at events you are sponsoring. Be it kids' football tournaments, charity events, music festivals and more, if you are sponsoring anything, banners placed at events or meet-ups can promote your business and support those in attendance too.

Chances are, if you are sponsoring something or someone, they are likely to fall within your target audience, and as such, you have a ready-made base to spread the word about your company.

So use the banners to your benefit during these times and ensure you're getting the word out. 

Conclusion

Banners are still a vital part of a marketing outreach campaign. When designed and utilised correctly, they can be instrumental in helping you to gain visibility for your business in different ways.