Patchworks announces Stockr stock management tech implementation for UK athleisure brand AYBL
UK-based women’s gym wear brand, AYBL, has integrated Patchwork’s Stockr solution across multiple Shopify stores and says that, as a result, it has generated 100% order accuracy, saved time, money, and boosted customer loyalty.
With six separate Shopify stores all sharing the same stock pool, the company was inadvertently advertising six times its available stock and ran the risk of over- or under-selling, with potential impact on revenue and reputation.
The sluggish legacy technology linking its Shopify platform and WMS that ineffectively synched stock further compounded the issue. At one point the business was forced to refund £300,000 worth of orders impacting approximately 7,000 customers.
AYBL approached Patchworks for its Stockr real-time stock management solution, which had been designed specifically for another fast growing fashion brand facing similar difficulties.
Now, with inventory levels updated within milliseconds (almost real-time), its customers are afforded 100% order accuracy, being prevented from checking out with an unfulfillable order, and averting the need for a refund.
In fact, Stockr gives AYBL such certainty in its stock data that even during peak periods, its oversells have been reduced by 90% across all stores worldwide.
Reiss Edgerton, CEO at AYBL, says: “Spiralling sales isn’t a great thing without the foundations of effective stock management, and before Stockr’s implementation, we were almost one step forward and two back in busy retail periods.”
“We’ve experienced the huge impact that mis-selling can have on revenue and customer loyalty. Patchworks’ Stockr has empowered us with real-time understanding of stock location and status, and we have consistent support from the Patchworks tech pros.”
“This gives our store associates the right information to respond accurately to customer queries, to cross- and up-sell – and we’re building bigger revenue as a result. It’s been a real experience to see our record Black Friday orders processed without a hitch.”
Jim Herbert, CEO at Patchworks, says: “Over- and under-selling probably rank as the most serious threats to revenue, aside from returns. Many brands learn the hard way, suffering lost revenue, customer loyalty and even knock-on effects such as decreased store associate satisfaction.”
“AYBL’s turnaround in stock management is critical to the brand’s continued success and future development.This means that AYBL can continue their incredible growth journey without fear of overselling.”
“And if this means further stores or geographical expansion, Stockr and the Patchworks iPaaS are right behind them to help them scale.”
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