Trigo lands in France with Auchan Retail autonomous store launch near Paris
Israeli firm Trigo has announced its arrival in France with the launch of an autonomous store at Auchan Retail’s corporate headquarters near Paris.
In an online post, Michael Gabay, Trigo CEO, said: “In Auchan, we found partners who share our commitment to innovation and delivering superior in-store experiences.”
“The new store, named Auchan Go le Lab, will, as its name suggests, serve as a hub of research and innovation for the Auchan team. From this launchpad, our partnership will continue to grow and innovate.”
He added: “Auchan is a valuable partner not only because it prioritises innovation, but because its stores span the entire food retail spectrum, from hypermarkets and supermarkets to convenience stores.”
“As the only tech partner with proven abilities to retrofit and transform large-format stores into smart, autonomous stores, we see great opportunities ahead.”
Auchan Go le Lab is the first Trigo powered store featuring a contactless tap and go experience where shoppers can tap their credit or debit card at the entrance gate.
Previously, people would download a retailer’s app or scan a QR code to enter the store. “This innovation takes payment options to the next level, making shopping even more intuitive and convenient for a broad range of customers,” Gabay concluded.
Retail Technology Show 2023
Retail Technology Show 2023 took place in London last week, with one of the first conference sessions consisting of a fireside chat with Paul Wilkinson, Group Product Manager - Grocery Partners, Deliveroo, entitled What I’ve Learnt About Retail Innovation From Working At Amazon, Tesco Labs And Deliveroo.
Responding to the question, what advice would you give retailers looking to achieve an innovation mindset?, Wilkinson responded: “Carve out plenty of time for your team to work on it. Give them space to do innovation.”
He added: “They also have to stay close to the business. Tesco Labs was in the retailer’s main campus. Don’t set up a trendy office in, say, Shoreditch.”
Retailers should also prioritise ruthlessly. “You might do ten things a year, but if one of those succeeds then you have won,” Wilkinson commented.
“Have space for failure,” he continued. “And pick what will have the biggest impact for customers. Will it also save the business money or make it money?”
Companies should think in the longest possible timeframe.
Tesco, for instance, has been working with Trigo on a series of autonomous stores. “Trigo is a long game thing as, when I was at Tesco, we knew that it would have a huge impact.”
If you don’t do that, then you will be constantly fighting fires, Wilkinson warned.
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