Debenhams Group taps Pinterest AI powered platform to boost brand awareness across home, fashion and beauty

As part of its shift to a marketplace model, Debenhams Group, the online retailer behind brands including Debenhams, PrettyLittleThing, boohoo, boohooMAN and Karen Millen, is tapping search and discovery platform Pinterest to increase brand awarenesss through its suite of AI tools.

Debenhams is the first group brand in the UK this year to launch a campaign on Pinterest, a move that has resulted in: Enhanced brand discoverability and increased instant shopping for its 15,000 brands on site; Conversion of consumer attention into commercial action creating measurable business results; 75% better click through rates, compared to category benchmarks for a bridal campaign.

Dan Finley, CEO at Debenhams Group, says: “Staying relevant is key for shoppers today. Rather than just keeping up with trends, they’re looking for inspiration and ways to get ahead of the curve, and are using Pinterest to do so.”

“Through our work with Pinterest, we’re ensuring that the wide variety of brands found on Debenhams are easily discovered, which is enabling us to reach new customers, and ensure we are the go-to destination for new fashion, home and beauty trends.”

Pinterest Predicts, our annual not-yet-trending report, just dropped. 📈

Stay ahead of culture with the breakout trends of 2025, from siren vibes to cherry red everything. pic.twitter.com/xDLaN4Gogg

— Pinterest Business (@pinterestbiz) December 5, 2024

Beth Horn, UK MD at Pinterest, says: “Debenhams Group has quickly harnessed the power of Pinterest. In partnership we’ve developed a bespoke strategy that’s transforming their presence on Pinterest from nascent to one of the most sophisticated retail brands on our platform.”

“People come to us with intention: to turn inspiration into action. By leveraging our best-in-class technology and creative solutions, Debenhams can now connect our engaged users with its incredible marketplace of over 15,000 brands.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.