Starring Trigo, Pricer, and 3D Cloud by Marxent: RTIH’s biggest retail technology news stories of the week
It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here's your briefing on the most important stories from the past five days, including Trigo, Auchan Retail, Carrefour, Pricer, B&Q, Pinterest, and 3D Cloud by Marxent.
1. tokenproof and adidas announce long-term partnership with CONFIRMED mobile app integration
adidas, through its adidas /// Studio initiative (aka Three Stripe Studio), has teamed up with tokenproof, to brings its brand to the latter’s Web3 community of NFT holders through a token-gated access point on the adidas CONFIRMED app.
As part of a three-year partnership, the two companies rolled out their first collaborative in-app efforts this week by integrating tokenproof’s authentication technology into the CONFIRMED app, which houses the brand’s most exclusive drops, products, collaborations and experiences.
The integration will allow ALTS by adidas NFT holders to access holder only collaborations and purchase certain designer merchandise.
It is part of the latest phase of the ongoing ALTS by adidas experience, which tokenproof has previously supported through live event token-gating and the development of a new “offers” feature used to deploy personalised offers to tokenproof users, which adidas got first access to.
It’s a feature available to all brands, whether they are Web2 or Web3-based, that allows them to airdrop special in-store or online offers or discounts to users’ tokenproof app that are compatible with brands’ native PoS systems.
2. Trigo lands in France with Auchan Retail autonomous store launch near Paris
Israeli firm Trigo has announced its arrival in France with the launch of an autonomous store at Auchan Retail’s corporate headquarters near Paris.
In an online post, Michael Gabay, Trigo CEO, said: “In Auchan, we found partners who share our commitment to innovation and delivering superior in-store experiences.”
“The new store, named Auchan Go le Lab, will, as its name suggests, serve as a hub of research and innovation for the Auchan team. From this launchpad, our partnership will continue to grow and innovate.”
3. ‘Writing history together’: Carrefour chooses Pricer as exclusive electronic shelf labels partner
Carrefour has picked Pricer as its exclusive supplier of electronic shelf label (ESL) solutions for the next three years.
This covers new installations and replacements as the French retail giant looks to boost its store automation and communication solution.
The deal with Carrefour, which has been a Pricer customer for the past 20 years, contains no commitments with regard to volumes or amounts.
"Due to their outstanding service, we have selected Pricer as our partner for the next three years for Carrefour in France, Spain, Belgium, Italy, Romania and Poland,” says Miguel Angel Gonzalez Gisbert, Global CTDO and Digital Transformation at Carrefour.
“This new step of collaboration will improve our business through the latest generation of ESL features, central for critical areas like pricing, promo, automation or retail media.”
4. 2022 RTIH Innovation Awards winner 3D Cloud by Marxent announces Series D funding round
US-based 3D Cloud by Marxent, a 3D product experience platform for furniture and home improvement retailers, has raised $7.5 million in a Series D round of funding.
This was led by Tampa-based entrepreneur and board member Arnie Bellini with additional support from Lee Arnold, Executive Chair at Colliers International Florida and a long-time investor in the company.
The round increases 3D Cloud by Marxent’s valuation to over $135 million. It has raised $42 million in total to date.
5. Payments, omnichannel, and the meh-taverse: RTIH brings you six key takeaways from Retail Technology Show 2023
Retail Technology Show took place last week at London Olympia.
And it was really rather good. Here are our six key takeaways from a fantastic two days of innovative exhibitors and thought provoking conference sessions.
6. B&Q notches up a social first as it taps Pinterest Trend Badge feature for home improvement push
B&Q and Pinterest have launched a co-branded campaign, marking the retailer’s first time utilising the social media platform’s Trend Badge feature.
A Pinterest report released in December revealed that one of the big interiors trends for 2023 would be ‘Home Front’ - as consumers will be focusing attention on dressing and decorating the front of their homes.
Search terms like ‘front door transformation’, ‘front garden’ and ‘front hallway decor ideas’ have all continued to rise on the platform in recent months.
Tapping this to target Pinterest users with an interest in home decor, finance, gardening and bathrooms, B&Q’s new campaign, consisting of creative video ads (known as Idea ads), aims to inspire people with the products and ideas to bring these ideas to life.
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