‘A brilliant example of IRL and online retail supporting one another”. TikTok preps Sook activation in London’s Oxford Street

TikTok is gearing up to launch another activation with Sook, a company that takes vacant retail spaces and gives them a modular, digital fit-out which can be rented by the hour.

Promoting TikTok Shop, this will be live in Oxford Street London from 1st to 6th July.

In a LinkedIn post, Sook Founder John Hoyle said: :Pretty excited about TikTok’s latest use of our Sook spaces.”

“Building on the success of live streaming and content creation collaborations in our Hammersmith and Edinburgh spaces this activation promoting TikTok Shop is a brilliant example of how IRL and online retail can support one another.”

“With over 40% of online brands wanting to activate physical spaces in the next three years this is what a huge part of the future of physical retail will look like.”

2022 RTIH INNOVATION AWARDS

Sook emerged victorious at the 2022 RTIH Innovation Awards in December, picking up the Bricks and Mortar Innovation gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

Our judging panel said of Sook: “There aren’t many things more depressing than empty shops on a high street, especially when it’s at odds with the number of innovative SMEs desperate for a bricks and mortar base to interact with customers.”

“Sook realised this demand for physical space hadn’t gone away, it just needed to solve the disconnect between brands and landlords while making it quick, easy and cost-effective for those brands to create a bespoke space.”

“As well as enhancing local communities and economies with these immersive pop-ups, it gathers analytics for its occupiers, allowing them to best understand how to use physical space as efficiently and effectively as possible.”

“Sook also claims to have placed great importance on sustainability with its offsite modular construction typically producing 30% less CO2 compared to a traditional shop fit and powering all its units using 100% renewable energy providers.”

“Finally, it’s not just SMEs working with the company – Uber, Mastercard, Facebook, SumUp, Hard Rock, TikTok, Jagermeister, Depop and Raspberry Pi all have also sought it out as a solution for enabling physical spaces to thrive via innovative technology.”

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”

The 2023 RTIH Innovation Awards are now open for entries. Click here for further information.