Shopify launches Collabs in the UK, French Connection among the brands available for creators to partner with
Shopify is launching Shopify Collabs in the UK, with the aim of making it simple for creators to monetise their channels across the likes of Instagram, TikTok, and YouTube, while giving brands a new sales and marketing funnel.
It will mean that consumers can hear about products from creators they trust.
Once a brand installs Collabs and makes their store and products discoverable, creators can join that brand’s community.
Shopify Collabs can then be used to manage the relationship, supplying creators with everything they need like unique links or discount codes, and enabling them to share the merchant’s products with their audiences.
The entire process is managed centrally from the Shopify admin, which means inventory, order, and customer information are kept up-to-date, giving a real-time view of the merchant’s entire multi-channel sales.
UK brands like French Connection, Color Wow, and Three Spirit Drinks are making use of Collabs.
“Shopify Collabs is our commitment to enabling more people to become entrepreneurs and achieve economic independence,” says Deann Evans, Managing Director, Shopify EMEA.
“Both for creators looking to monetise their platforms and brands looking to reach new customers at a time when the cost of customer acquisition has gone up by as much as 80%, Shopify Collabs enables easier, more efficient and more profitable collaboration.”
Evans concludes: “By introducing the Collabs Network in the UK, we are making it even easier for creators to access more parts of the Shopify platform, work with an unparalleled range of innovative brands, and turn their projects into full-time viable businesses.”
“And by having greater visibility of how they can work together, creators and brands can deepen their relationships and give consumers easy access to the products they want.”
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