Outdoor wear and accessories brand Sprayway boosts online visitors and orders using Patchworks BI
Outdoor brand Sprayway is using predictive analytics from Patchworks BI.
The company, which celebrates 50 years in business next year, found itself facing a major boom in the e-commerce industry and also more competition to engage those into outdoor activities like walking, hillwalking and hiking.
Added to this, the Covid-19 pandemic had accelerated consumer focus on brands with a strong online presence that delivered consistently great experiences in bricks and mortar stores.
Understanding the need for greater insight, Sprayway used Patchworks BI to make business decisions based on data to improve its marketing strategy, which saw total visitors to its website surge by 58%.
Patchworks’ insights have driven orders up almost a third over a 12 month period.
Sprayway first needed a powerful website and marketing strategy which would boost its conversions, and for this it brought onboard Patchworks’ partner, e-commerce agency Juno.
Integrating Patchworks BI with all of its data sets, the brand says it was immediately able to gain a 360-degree view of its business.
Ian Christian, Brand Director at Sprayway, says: "Using Patchworks BI solution has brought us together as a business, both in process and vision. In compiling data from our systems, Patchworks has elevated our ability to build frictionless customer journeys and visualise the data we have at hand.”
“With the constant accurate insights of Patchworks BI, our teams are empowered with the right data to identify and improve on areas much more rapidly than before. This trusted data is aligning us as a wider team – it is intrinsically linked to our current success.”
Jim Herbert, CEO at Patchworks, says: “Historically, getting access to real business intelligence in retail was hard. With all Sprayway’s data running through the Patchworks iPaaS solution, enabling Patchworks’ integrated BI solution was a logical choice to generate strategic data insights to influence and inform business decisions.”
“E-commerce success is all about understanding how what you’re doing now will impact your business down the line and our BI provides that data quickly and easily. We’re thrilled to be working with Sprayway to enable them to make those data-driven decisions that can generate real business value.”
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