SPAR ICS selects Vue Storefront and Contentstack for online composable commerce technology deployment
The SPAR Austria group - SPAR (including INTERSPAR and Maximarkt), Hervis and SES Spar European Shopping Center - is upgrading its INTERSPAR Austria online shop with composable commerce technology.
The group’s IT unit, SPAR ICS, selected Vue Storefront and Contentstack for this.
“We recognised the need for a more innovative e-commerce solution” says Andreas Kranabitl, Managing Director, SPAR ICS.
“The partnership with Vue Storefront and Contentstack allows us to leverage the latest web technologies, achieve superior performance, and provide an exceptional shopping experience to customers while maintaining the agility and flexibility to adapt to changing market demands.”
Vue Storefront and Contentstack are members of the MACH Alliance, a group of technology companies that advocates for and supports enterprises with the adoption of open and best-of-breed composable technologies as they move away from traditional digital legacy infrastructure.
“These are challenging times for the global marketplace,” says Patrick Friday, CEO, Vue Storefront.
“The last few years saw rapid digital transformation and changed consumer behavior forever. Enterprises now need to handle myriad touchpoints and reach customers where they are, based on data, not waiting for them to come to the brand.”
“That’s what composable commerce enables and what our frontend technology helps accelerate. We’re seeing more and more enterprises, like SPAR, seeking composable commerce solutions to spearhead their omnichannel e-commerce strategies. It can really give a brand an edge over the competition.”
“With the explosive growth of omnichannel, businesses are looking to deploy technology that provides them with the agility they need to scale their organisation. Contentstack delivers a viable path for businesses to adapt quickly to customer demands, and move at the speed of their imagination.” says Neha Sampat, CEO, Contenstack.
“SPAR is a perfect example of how composable commerce can seamlessly integrate and support businesses' growing demand for omnichannel solutions, without having to be locked in to a single technology partner.”
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